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Sony Music

To mark the release of P!NK's album Hurts 2B Human, we offered P!NK fans the opportunity to be a part of the official Irish launch and promotion campaign. 


We hosted a fan photoshoot in D-Light Studios, where participants came to get their photo taken with her artwork projected onto their faces, creating their own personal Hurts 2B Human album cover. They later received these as prints and they were given P!NK goodie bags on the day. 


Pink 2.jpeg
Pink 1.jpg

The Camden Corner installation featured:


  • Rear projected panels showcasing portraits from shoot 

  • 3D holographic LEDs 

  • Vibrant mapped projections 

  • High bright screens displaying the animation, which also ran across our full screen network 


Our campaign video was shared by P!NK on Facebook

to her 31 million followers. 


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